HomeBlogWhat Keeps The Defiant Going With Cami Russo – EP #10

What Keeps The Defiant Going With Cami Russo – EP #10

Camila is the founder, CEO, and editor in chief of The Defiant‬. She is also the author of the seminal book on Ethereum, the Infinite Machine, as well as founder of Des Femmes Magazine and the ‪ACJR Network.

In this episode, Pedro and Camila discuss her journey into Bloomberg, bias in mainstream media, and adversities in building a leading media company.

"A lot of crypto journalism is paid ads that aren't being disclosed"

OUTLINE

  • 0:00 Intro
  • 1:19 Not taking no for an answer – How is started working for Bloomberg
  • 7:44 The journalistic standards I learned at Bloomberg
  • 11:32 News shouldn’t be opinionated – Mainstream media is becoming biased
  • 16:07 I’m very critical of the crypto media
  • 17:56 Conflicts of interests in crypto media outlets
  • 20:16 Crypto wrongdoing gets uncovered – The lack of investigating journalism
  • 24:20 Independent journalists are playing different roles in the media
  • 26:57 What does a good journalist have to have
  • 29:01 The job of journalists and the media is underestimated
  • 31:33 There aren’t that many news worthy stories
  • 33:40 Building a media company – Adversities and accomplishments
  • 36:00 Book recommendations

Podcast Host

Beyond The Beat

Table of Contents

Podcast

Beyond The Beat

Telling the stories of the people covering crypto

Public relations

Media communications

Messaging Development

Media angles & narratives

Media Consultation

Hands-on advisory

Thought leadership

Personal branding

Content marketing

Strategic brand/product positioning

Crypto SEO

Search engine optimization services

We’ve had several opportunities to work with the Chainstory team on PR activities and I can confidently say that they’re terrific, fun to work with and most importantly - they deliver.
Sara Eyal
VP Business Development & Investor Relations at Masterkey