HomeBlogKeeping Crypto Niche With Daniel Kuhn – EP #6

Keeping Crypto Niche With Daniel Kuhn – EP #6

Daniel Kuhn is a senior journalist and editor at The Block. He was previously the op-ed overlord at CoinDesk. Before journalism, he studied philosophy as an undergrad, English literature in graduate school, and business and economic reporting at an NYU

“Ethereum’s whole purpose is to create this hive mind”

OUTLINE

  • 0:00 Intro
  • 1:36 From working at a wine store to reporting at CoinDesk
  • 5:03 Working at a leading crypto media outlet – CoinDesk
  • 09:58 Is Trump pro-crypto voters or pro-crypto donors?
  • 12:59 New stories are born on Twitter
  • 15:46 Sourcing news as a reporter
  • 16:53 Is the crypto media too self-serving and too centralized?
  • 19:22 Breaking news vs in-depth analysis
  • 22:40 Crypto media should fix these
  • 26:28 Newsrooms need Bitcoin-dedicated reporters
  • 29:13 Media publications are funded by VCs
  • 33:15 You can not report on crypto without owning crypto
  • 35:57 Traditional media covering crypto skeptically
  • 38:09 Tribalism in crypto
  • 41:36 Book recommendations

Podcast Host

Beyond The Beat

Table of Contents

Podcast

Beyond The Beat

Telling the stories of the people covering crypto

Public relations

Media communications

Messaging Development

Media angles & narratives

Media Consultation

Hands-on advisory

Thought leadership

Personal branding

Content marketing

Strategic brand/product positioning

Crypto SEO

Search engine optimization services

We’ve had several opportunities to work with the Chainstory team on PR activities and I can confidently say that they’re terrific, fun to work with and most importantly - they deliver.
Sara Eyal
VP Business Development & Investor Relations at Masterkey