When it happens, it’s pure magic for your brand.
Let’s dive into the nitty-gritty of how to make that magic happen.
Understand the outlet’s audience
First things first, know who you’re talking to. Or rather, who the publication is talking to.
Is CoinDesk your target? Then you better be ready to speak the language of crypto natives and institutional investors. Eyeing Bloomberg? Time to dust off your suit and tie (metaphorically speaking) and get ready to talk serious business.
Pro-tip: Dive deep into the comments section of the publication’s articles on social media.
It’s like eavesdropping on your target audience’s dinner conversation. You’ll get a feel for what makes them tick, what gets them riled up, and what they’re really interested in.
Monitor the editorial line of the outlet
Every publication has its own flavor, like a unique cocktail at your favorite speakeasy.
TheBlock? They’re all about that hard-hitting, no-nonsense reporting. Decrypt? They love a good narrative with a side of sass. Cointelegraph? They’re the cool kids who always know about the next big thing before it’s the next big thing.
Knowing the editorial line helps you tailor your pitch like a bespoke suit. It’s not just about what you say, but how you say it.
Pro-tip: Set up Google Alerts for the publication’s name plus key terms in your niche. It’s like having a crypto-savvy personal assistant feeding you the latest intel on what the outlet is covering.
Offer exclusivity–as often as you can
Exclusivity in crypto media is like owning a rare NFT – it’s valuable because it’s unique.
Got some juicy data that no one else has access to? A groundbreaking product launch that’s going to shake up the industry? That’s your golden ticket.
But remember, exclusivity is a double-edged sword. If you promise it, you better deliver. Breaking an exclusivity agreement is like trying to double-spend Bitcoin – it might work once, but you’ll quickly find yourself blacklisted.
Pro-tip: If you can’t offer full exclusivity, try for timed exclusivity. Give the publication a 24-hour head start before you share the news with other outlets. It’s like giving them early access to a token sale – they’ll appreciate the edge.
Engage with in-house journalists and editors
Building relationships in crypto PR is as important as building a strong community for your project.
Follow journalists and editors on Twitter. Engage with their posts (thoughtfully, not in a creepy stalker way). Share their articles when they’re relevant to your audience.
But here’s the kicker – don’t just engage when you want something. Be a consistent, valuable presence in their digital world. It’s like DeFi yield farming – you’ve got to put in consistent effort to reap the rewards.
Pro-tip: Find out what conferences or events the journalists you’re targeting attend. Nothing beats a face-to-face conversation. Just remember, buying them a beer doesn’t guarantee coverage – it just might make them more likely to read your next pitch.
Getting featured in top-tier publications isn’t a one-and-done deal. It’s an ongoing process, like maintaining your position on a liquidity pool leaderboard. Keep at it, stay authentic, and remember – in the world of crypto PR, your reputation is your most valuable asset. Guard it like you would your private keys.
Now go forth and pitch.
May Satoshi smile upon your efforts, and may your brand name soon grace the pages of the crypto media elite.
get in touch
Struggling with your pitching game?
That’s our bread and butter, we can help. Reach out and let’s explore synergies.
About the author
Table of Contents
Podcast
Beyond The Beat
Telling the stories of the people covering crypto
