"people in 'crypto' are pretty sophisticated marketers. People in Bitcoin are not." (6:17)
OUTLINE
- 0:00 Intro
- 0:58 Orange-pilled by a Raoul Pal video that was sent to me by a random Hinge date
- 4:47 I learned the basics on YouTube, Twitter is for more advanced users
- 06:29 Crypto is about marketing – bitcoin is about technology
- 12:05 POV: Head of Comms for the Ordinals protocol
- 13:56 NO ONE cared about the Ordinals protocol
- 17:03 The vast majority of media companies in crypto are biased
- 18:46 The incentive issue between media and VCs
- 20:27 Bitcoin maxi content is a niche
- 26:42 Every publications needs a bitcoin focused reporter
- 27:55 You don’t NEED to know how blockchains work
- 30:11 Working for a leading crypto media outlet
- 34:20 There’s no such thing as neutral journalism
- 37:35 Building trust in your company
- 41:51 Journalistic integrity and working with sources
- 44:34 KOLs (influencers) are here to amplify information
- 46:10 You need to start questioning what you read
- 51:10 Is Twitter good or bad for crypto?
- 53:30 A lot of journalists get their best scoops from Twitter
- 57:14 Book recommendations
Podcast Host
Pedro is a Chilean freelance journalist who has been covering the crypto space since 2019. Along with his Latin American finance newsletter called La Cadena, Pedro is currently writing for TheDefiant and has written for Decrypt, Bitcoin Magazine, Finder, Sin Permiso, El Mostrador, and a variety of other publications.
Table of Contents
Podcast
Beyond The Beat
Telling the stories of the people covering crypto
