HomeBlogWhat’s Happening With Media In Latin America With Laura Massina – EP 12

What’s Happening With Media In Latin America With Laura Massina – EP 12

Laura is CMO and Editor at Criptotendencias, an Argentinean crypto media outlet. She has a long-standing career in PR, and has worked as sales director for DecentralMind.

In Episode 12, We discuss how Latin America gets tossed aside from the crypto media landscape, how to improve coverage in the region, why Argentina is crushing the crypto scene, how Crecimiento is shaping up to be a real game changer.

OUTLINE

  • 0:00 Intro
  • 1:55 A mom, a singer and a leader in Latin America’s media landscape
  • 8:25 What makes Criptotendencias different
  • 10:58 Leading Latin America countries in crypto
  • 15:19 El Salvador’s adoption of Bitcoin made a change
  • 20:36 Argentina is going to make it in crypto
  • 22:17 It has nothing to do with gender – Women in crypto and media
  • 24:10 Crypto media outlets need geo oriented correspondent
  • 28:48 Monetizing a LATAM crypto media outlet
  • 31:12 Bias and media literacy – do readers know what they’re reading?
  • 33:59 Content creators created a new method of learning
  • 39:47 Attention goes to what connects to the reader’s emotions
  • 42:49 Book recommendations

Podcast Host

Beyond The Beat

Table of Contents

Podcast

Beyond The Beat

Telling the stories of the people covering crypto

Public relations

Media communications

Messaging Development

Media angles & narratives

Media Consultation

Hands-on advisory

Thought leadership

Personal branding

Content marketing

Strategic brand/product positioning

Crypto SEO

Search engine optimization services

We’ve had several opportunities to work with the Chainstory team on PR activities and I can confidently say that they’re terrific, fun to work with and most importantly - they deliver.
Sara Eyal
VP Business Development & Investor Relations at Masterkey