HomeBlogBecome an Award Winning Crypto Journalist With Laura Shin – EP #1
Laura Shin on Beyond The Beat Podcast

Become an Award Winning Crypto Journalist With Laura Shin – EP #1

Laura Shin is the founder of Unchained, one of the most listened-to podcasts in crypto. In this interview, we cover Laura’s journey from traditional media to crypto and the lessons she has learned along the way.

"I'm not necessarily trying to take people down, but I am always thinking 'what is the thing people really want to know' and give them a voice to get the public answers they want and need."

OUTLINE

  • 0:00 Intro
  • 1:30 Unchained’s 8th anniversary
  • 5:02 Starting a podcast
  • 8:48 “Should I be niching down?”
  • 13:52 Experiences from the NYT
  • 17:01 Tips from an ex-Forbes journo
  • 18:36 Laura’s interview with 3AC’s Kyle Davies
  • 23:13 Crypto media being too self-serving to founders
  • 26:55 Too many scams! Laura Shin on ZachXBT
  • 31:14 Web2 and Web3 media should learn from each other
  • 37:00 Is a degree in journalism still relevant?
  • 43:30 Laura Shin’s book recommendations

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Table of Contents

Podcast

Beyond The Beat

Telling the stories of the people covering crypto

Public relations

Media communications

Messaging Development

Media angles & narratives

Media Consultation

Hands-on advisory

Thought leadership

Personal branding

Content marketing

Strategic brand/product positioning

Crypto SEO

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VP Business Development & Investor Relations at Masterkey