HomeBlogJournalism Is Dead, Long Live Journalism With Leigh Cuen – EP #9

Journalism Is Dead, Long Live Journalism With Leigh Cuen – EP #9

Leigh has worked as an international correspondent covering many beats. Nowadays, she is the editor of digital assets at Forbes, co-founder of Des Femmes and ACJR network.

"In Crypto, For Every One Journalist There Are 8 PR People Trying To Get Attention."

OUTLINE

  • 0:00 Intro
  • 1:36 Articles in this industry can move markets – Why I became a journalist
  • 6:18 Tips for the newcomer reporter
  • 8:38 Things I learnt covering the sex industry
  • 11:15 Journalistic ethical guidelines
  • 14:23 Crypto media is doing good covering developing countries
  • 15:54 Feuds and sources – How journalists use social media platforms
  • 19:26 Forbes’ staff structure
  • 20:31 Things you might be doing wrong while pitching news
  • 23:05 crypto journalism requires research skills
  • 25:53 Des Femmes – Content for women in tech
  • 29:53 Investing in women’s workplace policies
  • 34:16 Ads and media literacy
  • 36:37 Journalism school are mainly good for networking
  • 39:13 Having legal support is a major part of journalism
  • 42:18 Must have skills in covering crypto
  • 44:25 Breaking news VS a day after analysis
  • 46:51 Making profit as a media company
  • 48:33 Publications are misusing AI
  • 52:10 Book recommendations

Podcast Host

Beyond The Beat

Table of Contents

Frame 45

Podcast

THE BUILDOOOR

Telling the stories of the buildooors in crypto

Public relations

Media communications

Thought leadership

Personal branding

Media Consultation

Hands-on advisory

Messaging Development

Media angles & narratives

Content marketing

Strategic brand/product positioning

SEO

Search engine optimization services

We’ve had several opportunities to work with the Chainstory team on PR activities and I can confidently say that they’re terrific, fun to work with and most importantly - they deliver.
Sara Eyal
VP Business Development & Investor Relations at Masterkey