HomeBlogJournalism Is Dead, Long Live Journalism With Leigh Cuen – EP #9

Journalism Is Dead, Long Live Journalism With Leigh Cuen – EP #9

Leigh has worked as an international correspondent covering many beats. Nowadays, she is the editor of digital assets at Forbes, co-founder of Des Femmes and ACJR network.

"In Crypto, For Every One Journalist There Are 8 PR People Trying To Get Attention."

OUTLINE

  • 0:00 Intro
  • 1:36 Articles in this industry can move markets – Why I became a journalist
  • 6:18 Tips for the newcomer reporter
  • 8:38 Things I learnt covering the sex industry
  • 11:15 Journalistic ethical guidelines
  • 14:23 Crypto media is doing good covering developing countries
  • 15:54 Feuds and sources – How journalists use social media platforms
  • 19:26 Forbes’ staff structure
  • 20:31 Things you might be doing wrong while pitching news
  • 23:05 crypto journalism requires research skills
  • 25:53 Des Femmes – Content for women in tech
  • 29:53 Investing in women’s workplace policies
  • 34:16 Ads and media literacy
  • 36:37 Journalism school are mainly good for networking
  • 39:13 Having legal support is a major part of journalism
  • 42:18 Must have skills in covering crypto
  • 44:25 Breaking news VS a day after analysis
  • 46:51 Making profit as a media company
  • 48:33 Publications are misusing AI
  • 52:10 Book recommendations

Podcast Host

Beyond The Beat

Table of Contents

Podcast

Beyond The Beat

Telling the stories of the people covering crypto

Public relations

Media communications

Messaging Development

Media angles & narratives

Media Consultation

Hands-on advisory

Thought leadership

Personal branding

Content marketing

Strategic brand/product positioning

Crypto SEO

Search engine optimization services

We’ve had several opportunities to work with the Chainstory team on PR activities and I can confidently say that they’re terrific, fun to work with and most importantly - they deliver.
Sara Eyal
VP Business Development & Investor Relations at Masterkey