HomeBlogThe Ins and Outs of a Journalist Covering Crypto with Molly J. Zuckerman – EP #2

The Ins and Outs of a Journalist Covering Crypto with Molly J. Zuckerman – EP #2

Molly J. Zuckerman is the Opinion Editor at Blockworks and a journalist with nearly a decade of experience covering crypto.

In this podcast we cover Molly’s perspective on being a journalist covering crypto rather than a crypto journalist, how she approaches opinion pieces, what’s so weird about crypto, and why we should all be reading more fiction.

"Crypto is crazy, people reporting it don't necessarily have to have any connection to the space, in order to be reporters. And some argue you should actually be as far removed from the space as possible"

OUTLINE

  • 0:00 Intro
  • 0:58 A crypto journalist or a journalist who covers crypto
  • 6:42 The Donald Trump memecoin and other weird things in crypto
  • 11:54 ACJR – a community for crypto journalists
  • 16:15 Molly’s tips for early-stage journalists
  • 19:52 The crypto industry has a journalism incentive problem
  • 22:26 Crypto needs more opinion pieces
  • 24:52 No one knows what’s an OpEd section
  • 26:09 Receiving backlash on your opinion piece – “Only a fool would vote on crypto alone”
  • 32:47 Is Crypto the most important thing in your day? People in crypto should read more fiction
  • 36:07 Recommendations for crypto people that hate reading
  • 40:12 What can you learn about human nature from crypto

Podcast Host

Beyond The Beat

Table of Contents

Podcast

Beyond The Beat

Telling the stories of the people covering crypto

Public relations

Media communications

Messaging Development

Media angles & narratives

Media Consultation

Hands-on advisory

Thought leadership

Personal branding

Content marketing

Strategic brand/product positioning

Crypto SEO

Search engine optimization services

We’ve had several opportunities to work with the Chainstory team on PR activities and I can confidently say that they’re terrific, fun to work with and most importantly - they deliver.
Sara Eyal
VP Business Development & Investor Relations at Masterkey