"if you're only talking to people when you want something from them - there's no relationship at all."
OUTLINE
- 0:00 Intro
- 1:25 I didn’t know communications & PR is a career path
- 4:13 First time learning and working in bitcoin
- 7:24 Getting a “traditional” company working on crypto projects
- 11:34 Specializing in your niche
- 13:55 How important is public relations for a crypto project
- 17:05 People misunderstand public relations
- 20:51 Crypto public relations aren’t necessarily different from traditional ones
- 23:50 Misconceptions about crypto public relations
- 26:49 Mistakes people do when pitching a story
- 28:00 Public relations is having a relationship
- 32:25 Find the people that are interested in what you do
- 34:34 Perspective on the media industry
- 37:52 From traditional media to Substack – following a personal brand
- 40:01 Bettering the crypto media
- 42:40 Book recommendations
Podcast Host
Pedro is a Chilean freelance journalist who has been covering the crypto space since 2019. Along with his Latin American finance newsletter called La Cadena, Pedro is currently writing for TheDefiant and has written for Decrypt, Bitcoin Magazine, Finder, Sin Permiso, El Mostrador, and a variety of other publications.
Table of Contents
Podcast
Beyond The Beat
Telling the stories of the people covering crypto
