The Importance of Timing in Crypto PR: When to Release Your News

Strap in, because we’re taking a trip down memory lane. 

Well not really, but today’s topic is all about time. The time space continuum is crypto PR, and in our world, timing is a fundamental piece of the puzzle.

In this fast-paced industry, when you drop your news can be just as crucial as the news itself.

The Early Bird Doesn’t Always Get the Worm

Being first isn’t always best in crypto PR. 

Sometimes, it pays to let others test the waters. Unless your news is truly groundbreaking, which it usually isn’t, consider holding off on being the pioneer. 

Let someone else deal with the initial scrutiny and potential backlash.

Rethink the Monday Morning Rush

Contrary to traditional PR wisdom, Monday mornings aren’t always ideal in the crypto world.

There isn’t a specific day or time to release your news, to be honest, unless there is something breaking. In that case, hold your horses. No point trying to compete with Trump’s we will free Ross Ulbricht speech–that’s just poor timing. 

Consider from Wednesday onwards, when people are more settled and receptive.  

Check Holiday Calendar

This is pretty straightforward.

• Don’t set an embargo to lift on the 4th of July. 
• Don’t pitch a story to your contact at the South China Post Morning on the Chinese New Year. 
• Don’t forget that the U.S. celebrates Labor Day.

Pro-tip: check for main holidays according to religion and region. That will give you a head start on when you should set news to run.

Consider Your Global Audience

Crypto is a 24/7, global phenomenon. 

When planning your release, think about time zones. What’s prime time for New York might be the middle of the night for Asia. 

Have you considered a trickle-down release, or is your audience mainly U.S.-based? Sometimes it’s good to get that figured out ahead of time, and then sort out when publishing is due for. 

And always remember, if there’s something breaking, unless it’s your project, then hold off. 

Navigate the Conference Calendar

Major crypto conferences can overshadow your news. 

Unless you’re making a truly huge announcement, then avoid competing with conference buzz. People are out and about, hanging with colleagues and friends, and not really online 24/7. 

Pro-tip: wait for a week after a conference. Let the event settle, and for people to get hungry for fresh news. 

Avoid the Shadow of Giants

Be aware of major crypto events like Bitcoin halvings or significant regulatory decisions. 

These can eclipse your news, no matter how important. Plan around these events for better visibility.

Find Your Rhythm

Consistency in your news releases can build anticipation and credibility. Whether it’s weekly updates or monthly announcements, find a frequency that keeps your audience engaged without overwhelming them.

The Bottom Line

Mastering the timing of your crypto PR is a skill that combines market awareness, community understanding, and strategic thinking. 

It’s about finding that sweet spot where your news can shine brightest and resonate strongest.

Remember, in the fast-paced world of crypto, timing isn’t just about the clock—it’s about the context. Keep your finger on the pulse of the market, stay attuned to your community, and be ready to adapt your strategy at a moment’s notice.